Shopping after the crisis: omnichannel management remains in demand

The corona pandemic has changed the shopping behavior of Germans – for both non-food and food. You shop more online, pay less often in cash and you like to have everything delivered to your home – this is how the trends can be summarized. But despite this change accelerated by the pandemic, Germany is lagging behind compared to other European countries, as Heinz Leopold, client partner at InterSearch Executive Consultants GmbH in Hamburg, explains.

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